Growing up in Dorset, surrounded by the natural world, Roo seeks to explore the human story in essay form. His long-term projects are developed by building trust with communities – conveying his subjects with empathy, emotion and integrity, further emphasised by employing an analogue approach.

His recent publication ‘FOREST: Walking Among Trees’ explores the historical context and modern-day applications of some of the world's most fascinating and iconic trees.

Roo’s clients include Toast, Airbnb, PINK, VICE, ELLE, Sony, Vogue, Topshop, VW, Pernod Ricard and Waitrose.